Working in a strategic capacity to Great Walks of Australia, Flint developed a digital strategy focused around the user journey and marketing lifecycle and also implementation digital roadmap to enhance the marketing efforts and engagement. As part of the roadmap, Flint was engaged further to help execution of the roadmap with a loyalty plan.
As an initial piece of a larger undertaking, walkers are engaged with beautiful engagement pieces that inspire the user in the lead up and after they participate in an effort to boost loyalty and market other walks available.
