As a high-end fashion retailer, Calibre needed to translate its in-store experience to the e-commerce environment – or in other words, create an ‘omnichannel’ experience that could hold its own against global competitor labels. We crafted an e-commerce site designed to optimise the conversion funnel, using a live shopping cart, flexible look-books and design themes, based on a powerful ERP called Apparel 21. As with most digital projects, evolution has continued after launch – the Calibre site is already on its second iteration, based on the learnings gleaned from the first generation site.
